Dr. Aleksandar Blečić
Postdoctoral Researcher
English, Serbo-Croatian
Marketing & Innovation
Mixed methods
> 75/h tutored
About
I am Aleks. I completed my PhD at the University of Mannheim in consumer behavior and recently moved to Copenhagen Business School for a postdoc in the Marketing Department. My research interests focus on customer expectations, experiences, and memory, as well as consumer biases and decision-making. During my PhD, I supervised approximately 40 Bachelor, seminar, and Master theses.
Academic track record
PhD at University of Mannheim - Dissertation in Marketing & Innovation
2019 - 2024
Valence and Consumer Behavior: Empirical Research on How Positive and Negative Experiences Shape Perception and Evaluation
Master of Science at University of Mannheim - Mannheim Master in Management
2016 - 2019
Humanizing a Product to Reduce Risk Perception
Bachelor of Science at University of Montenegro - Economics
2010 - 2014
Top publications
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences
2024
Journal of Consumer Behaviour