About

My name is Alicia, and I’m currently pursuing my Ph.D. at the University of Mannheim in the field of B2B Marketing & Sales. Even while I was an undergraduate, I was able to gain valuable practical experience in sales through various roles in business development and sales advisory. Today, I combine this practical experience with my academic work and focus in particular on current issues related to sales and marketing. Outside of research and my career, I enjoy trying new things and have a wide range of interests. In my free time, I especially enjoy being creative; right now, that mainly involves knitting and sewing. I also find a good balance through sports, long walks with my dog, or reading a good book.