About

My name is Andreas. I am currently pursuing a doctorate at the University of Münster in the field of market-oriented business management, and my dissertation examines the integration of sustainability metrics in customer management. On the side, I founded a SaaS company that deals with customer base analysis for businesses. In previous years, I worked as a project coordinator and start-up coach at the REACH Euregio Start-Up Center and as a team assistant for digital health transformation at medi GmbH & Co. KG. For most of my life (>15 years), I was a professional basketball player in the 1st Bundesliga and the German national team, which gave me a unique perspective on input (discipline, routines, and teamwork) and output (team and personal success) metrics. Accordingly, sports still play a major role in my personal life today.