Dr. Angeliki Kalogeraki
Lecturer
German, English, Greek
Marketing
Mixed methods
> 150/h tutored
About
I'm Angeliki, I'm doing my PhD at the University of Mannheim and my dissertation is about digital marketing, brand content in online communities and consumer perception of sustainable innovations. I am originally from Greece, where I completed a Bachelor's degree in Finance and gained 3 years of work experience in an international company. I have been in Germany since 2017 and completed my Master in Management in Mannheim.
Academic track record
PhD at University of Mannheim - Dissertation in Marketing and Innovation
2020 - 2024
Essays on Online Communities and Sustainable Innovation
Master of Science at University of Mannheim - Master in Management
2017 - 2019
The impact of brand image positioning strategies on customer-based brand equity and firm's performance
Bachelor of Science at Athens University of Economics and Business - Bachelor in Finance
2011 - 2015
Top publications
An Investigation of Member-Initiated Online Communities From a Marketing Perspective
2023
Academy of Marketing Science Conference
Leveraging Member -Initiated Online Communities: The Role of Brand Prominence for Generating Word-of-Mouth
2023
European Marketing Conference