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Dr. Angeliki Kalogeraki

University of Mannheim

Lecturer

German, English, Greek

Marketing

Mixed methods

> 150/h tutored

About

I'm Angeliki, I'm doing my PhD at the University of Mannheim and my dissertation is about digital marketing, brand content in online communities and consumer perception of sustainable innovations. I am originally from Greece, where I completed a Bachelor's degree in Finance and gained 3 years of work experience in an international company. I have been in Germany since 2017 and completed my Master in Management in Mannheim.

Academic track record

PhD at University of Mannheim - Dissertation in Marketing and Innovation

Essays on Online Communities and Sustainable Innovation

Master of Science at University of Mannheim - Master in Management

The impact of brand image positioning strategies on customer-based brand equity and firm's performance

Bachelor of Science at Athens University of Economics and Business - Bachelor in Finance

Top publications

An Investigation of Member-Initiated Online Communities From a Marketing Perspective

Academy of Marketing Science Conference

Leveraging Member -Initiated Online Communities: The Role of Brand Prominence for Generating Word-of-Mouth

European Marketing Conference

Skills and focus areas

MarketingDigital MarketingSustainabilityConsumer BehaviorSystematic Literature ResearchExperimentsSurveyInterviews