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Dr. Birte Manke

University of St.Gallen (HSG)

In practice

German, English

Marketing

Qualitative methods

> 120/h tutored

About

I am Birte and I completed my PhD at the Institute for Marketing & Customer Insight. In my dissertation, I focused on consumption trends, particularly anti-consumption. I studied phenomena such as (Digital) Decluttering, Minimalism, and Time Management. Alongside my research, I worked at the Institute and collaborated on projects with clients from various industries on marketing strategy and consumer behavior projects. After my PhD, I worked in consulting where I dealt with strategic topics related to organizational restructuring, change management and communications, and strategy.

Academic track record

PhD at University of St.Gallen (HSG) - Dissertation in Marketing & Consumer Trends

How do consumers cope with abundance? Exploration of consumers decluttering and time management practices?

Master of Arts at Leuphana University Lüneburg - Master in Management & Marketing

International Employer Branding

Bachelor of Science at Leuphana University Lüneburg - Bachelor in Business Psychology (Minor in Political Science)

Marketing Potenziale für Frauen in der Bundeswehr

Top publications

Decluttering

Journal of Consumer Research

Time Management

Academy of Consumer Research Conference Proceedings

Interfunctional business models: map grid for an uncharted quadrant of the blue ocean

International Journal of Entrepreneurial Venturing

Skills and focus areas

MarketingSociologyManagement(Business) PsychologyEntrepreneurshipMediaSystematic Literature Research by Vom Brocke et al.Qualitative Content Analysis by MayringQualitative Content Analysis by Kuckartz