Dr. Birte Manke
In practice
German, English
Marketing
Qualitative methods
> 120/h tutored
About
I am Birte and I completed my PhD at the Institute for Marketing & Customer Insight. In my dissertation, I focused on consumption trends, particularly anti-consumption. I studied phenomena such as (Digital) Decluttering, Minimalism, and Time Management. Alongside my research, I worked at the Institute and collaborated on projects with clients from various industries on marketing strategy and consumer behavior projects. After my PhD, I worked in consulting where I dealt with strategic topics related to organizational restructuring, change management and communications, and strategy.
Academic track record
PhD at University of St.Gallen (HSG) - Dissertation in Marketing & Consumer Trends
2019 - 2023
How do consumers cope with abundance? Exploration of consumers decluttering and time management practices?
Master of Arts at Leuphana University Lüneburg - Master in Management & Marketing
2014 - 2016
International Employer Branding
Bachelor of Science at Leuphana University Lüneburg - Bachelor in Business Psychology (Minor in Political Science)
2011 - 2014
Marketing Potenziale für Frauen in der Bundeswehr
Top publications
Decluttering
2024
Journal of Consumer Research
Time Management
2021
Academy of Consumer Research Conference Proceedings
Interfunctional business models: map grid for an uncharted quadrant of the blue ocean
2018
International Journal of Entrepreneurial Venturing