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Eric Klebeck (MA)

University of Mannheim

PhD candidate

German, English

Marketing

Mixed methods

> 70/h tutored

About

Hey, I'm Eric, and I'm currently pursuing a PhD in Marketing at the University of Mannheim. My research focuses on consumer psychology and how their beliefs influence their preferences for sustainable products. During my dual degree in Business Administration at SAP, I gained international experience in innovation and customer proximity. However, my thirst for knowledge also led me to philosophy, which I studied alongside my business degree. This combination shapes my methodical approach in both research and teaching. Outside of academia, I express myself through dancing, playing volleyball, or photography.

Academic track record

PhD at University of Mannheim - Dissertation in Consumer Behavior

Connection of political ideologies and consumer behavior

Master of Arts at University of Mannheim - Master in Business Administration & Philosophy

Predictors and effects of parasocial relationships with podcast hosts

Bachelor of Arts at DHBW Mannheim - Bachelor in Business Administration

Development of an intrapreneurship training

Skills and focus areas

Consumer PsychologyMarketing(Sustainable) ManagementRegression Analysis (incl. complex mediation and moderation analyses)ANOVAs/MANOVAsEstablished Qualitative Methods (e.g., Grounded Theory)