About

Hello, I'm Jenny, currently working on my PhD in Management at HSG, where I also serve as a research assistant at the Institute for Behavioral Science and Technology. However, my academic journey began in a completely different field: I completed both my Bachelor's and Master's degrees in Physics. This solid foundation in the natural sciences enables me to cover a wide range of research topics and supervise students not only in areas such as Marketing, Strategic Management, Entrepreneurship, Innovation, and Technology but also in Physics.