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Jenny Zimmermann

Erasmus University Rotterdam

PhD candidate

German, English

Marketing

Mixed methods

> 60/h tutored

About

Hi, I'm Jenny and I'm doing my PhD in Management at the HSG, where I'm also a research assistant at the Institute for Behavioral Science and Technology. Before that, I have already gained experience at HSG at the Institute for Customer Insights. I am able to supervise theses in the fields of marketing, strategic management, entrepreneurship, innovation, and technology and apply quantitative as well as qualitative research methods.

Academic track record

PhD at Erasmus University of Rotterdam & University of St.Gallen (HSG) - Dissertation in Marketing

Master of Science at University of Ulm - Master in Physics and Management

Bachelor of Science at Technische University of MĂŒnchen - Bachelor in Management and Technology

Top publications

Smart product breakthroughs depend on customer control

MIT Sloan Management Review

How consumption vocabulary directs product discussions – the guiding influence of feature labels on consumers’ communication and learning about products in online communities

Journal of Marketing Behavior