Jenny Zimmermann (Msc)
PhD candidate
German, English
Physics
Mixed methods
> 60/h tutored
About
Hello, I'm Jenny, currently working on my PhD in Management at HSG, where I also serve as a research assistant at the Institute for Behavioral Science and Technology. However, my academic journey began in a completely different field: I completed both my Bachelor's and Master's degrees in Physics. This solid foundation in the natural sciences enables me to cover a wide range of research topics and supervise students not only in areas such as Marketing, Strategic Management, Entrepreneurship, Innovation, and Technology but also in Physics.
Academic track record
PhD at Erasmus University of Rotterdam - Dissertation in Marketing
2018 - 2023
Master of Science at University of Heidelberg - Master in Physics and Management
2016 - 2018
Bachelor of Science at University of Ulm - Bachelor in Physics
2014 - 2016
Top publications
Smart product breakthroughs depend on customer control
2023
MIT Sloan Management Review
How consumption vocabulary directs product discussions – the guiding influence of feature labels on consumers’ communication and learning about products in online communities
2020
Journal of Marketing Behavior