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Dr. Katharina Reiter

Technical University of Munich

In practice

German, English


Mixed methods

> 190/h tutored


Hello, my name is Katharina and I did my doctorate at the Technical University of Munich. During my doctorate, I researched the influence of artificial intelligence on performance measurement. I currently work at BMW in the Connected Works department. My academic journey of studying has taken me to Berlin, England and France, which has given me the ability to navigate different cultural contexts. In addition to my academic career, I have also gained various experiences in working life, including at the European Union and the Auswertiges Amt in Berlin. I look forward to getting to know you and having exciting conversations with you about your research topic .

Academic track record

PhD at Technical University of Munich – Dissertation in Corporate Management

The Impact of Algorithms and New Work Environments on Performance and Performance Assessment – An Experimental Analysis

Master of Science at EuropauniversitÀt Viadrina - Master in International Business Administration

The effect of institutional constraints on the entry strategies of multinational corporations, using the example of the BMW AG and their process to enter China

Bachelor of Arts at Hochschule fĂŒr Wirtschaft und Recht Berlin - Bachelor in International Business Management

Strategic analysis of the online retailer with main focus on the parameters of its value creation

Top publications

Subjective Performance Evaluation in Digitalized Working Environments: The Impact of Virtual Computer Screen Backgrounds in Zoom Videoconferences

Skills and focus areas

Human ResourcesMarketingSupply Chain ManagementFinanceAccountingSystematic Literature Research by Vom Brocke et al.Qualitative Content Analysis by KuckartzQualitative Content Analysis by Mayring