Dr. Katharina Reiter
In practice
German, English
HR
Mixed methods
> 190/h tutored
About
Hello, my name is Katharina and I did my doctorate at the Technical University of Munich. During my doctorate, I researched the influence of artificial intelligence on performance measurement. I currently work at BMW in the Connected Works department. My academic journey of studying has taken me to Berlin, England and France, which has given me the ability to navigate different cultural contexts. In addition to my academic career, I have also gained various experiences in working life, including at the European Union and the Auswertiges Amt in Berlin. I look forward to getting to know you and having exciting conversations with you about your research topic .
Academic track record
PhD at Technical University of Munich – Dissertation in Corporate Management
2018 - 2023
The Impact of Algorithms and New Work Environments on Performance and Performance Assessment – An Experimental Analysis
Master of Science at Europauniversität Viadrina - Master in International Business Administration
2013 - 2015
The effect of institutional constraints on the entry strategies of multinational corporations, using the example of the BMW AG and their process to enter China
Bachelor of Arts at Hochschule für Wirtschaft und Recht Berlin - Bachelor in International Business Management
2009 - 2013
Strategic analysis of the online retailer Amazon.com with main focus on the parameters of its value creation
Top publications
Subjective Performance Evaluation in Digitalized Working Environments: The Impact of Virtual Computer Screen Backgrounds in Zoom Videoconferences
2024