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Dr. Laura Lohoff

LMU Munich

Lecturer

German, English

Information Systems

Mixed methods

> 70/h tutored

About

I am Laura and I am a research associate at the Institute for Digital Management and New Media at the Ludwig-Maximilians-University Munich. My research revolves around digital (process) innovation and transformation at the organizational level as well as the use of information systems and trust in intelligent systems at the individual level. Before joining the DMM, I was a student research assistant and completed my master's degree at Ludwig-Maximilians-Universität. I was also a visiting scholar at HEC Montréal with a scholarship from the German Academic Exchange Service (DAAD). I am also a scholarship holder of the Bavarian Research Institute for Digital Transformation (bidt). My research has been published in conference proceedings such as the European Conference on Information Systems (ECIS), the Hawaiian International Conference on System Sciences (HICSS) and the Pacific Asian Conference on Information Systems (PACIS). My personal interests revolve around sports activities such as running and tennis, trying new restaurants and traveling.

Academic track record

PhD at Ludwig Maximilian University of Munich - Dissertation in Digital Innovation and Digital Transformation

Managing Digital Innovation in Organizations

Master of Science at Ludwig Maximilian University of Munich - Master in Business Administration

Algorithm Aversion in Decision Support Systems: Can the Algorithm’s Learning Ability Increase Trust and Reliance?

Bachelor of Science at DHBW Ravensburg - Bachelor in Business Administration

The influence of special forms of advertising on TV compared to classic TV commercials on the non-economic factors of advertising impact

Top publications

Introducing (Machine) Learning Ability as Antecedent of Trust in Intelligent Systems

Proceedings of the 29th European Conference on Information Systems (ECIS 2021)

Exploiting Exploration: Reintegrating Digital Innovations from Digital Innovation Units

Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS 2023)

Better Not Invented Here: Investigating Algorithm Appreciation in Process Mining

Proceedings of the 32nd European Conference on Information Systems (ECIS 2024)

Skills and focus areas

Information SystemsDigital ManagementDigital TechnologiesDigital TransformationProcess MiningInnovation ManagementSystematic Literature Research by Vom Brocke et al.Systematic Literature Research by Paré et al.Qualitative Case StudiesQualitative Expert InterviewsQuantitative Online ExperimentsStructural Equation Models with Partial Least Squares (PLS)