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Lea Bluma (MSc)

Ruhr University Bochum

PhD candidate

German, English

Sales Management

Quantitative methods

> 60/h tutored

About

My name is Lea. I have been pursuing a doctorate at the Sales Management Department of Ruhr University Bochum since early 2024, and my dissertation research focuses on women in sales. I was able to gain valuable practical experience during my studies, including through a working student position at a German management consultancy, an internship at Deutsche Telekom, and another internship at a connectivity company in Paris, where I lived for six months. I also like to keep active in my personal life: I love to travel, am passionate about tennis, and go running regularly.

Academic track record

PhD at Ruhr University Bochum - Dissertation in Sales Management

Women in sales

Master of Science at University Bochum - Master in Sales Management

Winning the war for talent: Targeted incentives to retain salespeople of different generations - Are there differences in incentives that influence retention?

Bachelor of Science at Ruhr University Bochum - Bachelor in Management & Economics

Gender stereotypes towards managers and the influence on employee motivation

Skills and focus areas

SalesManagementMarketingBusiness PsychologySystematic literature reviewSurveysQuantitative data analysis