About

My name is Libby (Youngjin) Chun, and I am a PhD candidate in my final years at Erasmus University, Rotterdam School of Management. My dissertation focuses on how time information and temporal perspective affect consumer choices and decisions in various contexts such as goals, consumer well-being, and digital media consumption. My expertise lies in consumer research, grounded in marketing and psychology theories. Methodologically, I specialize in experiments and surveys and am also versed in R (open source statistical programming language) as well as SPSS, and SAS. In my official role as a thesis coach, I supervised over 80 students. On a more personal level, I love fitness training, food, yoga, and traveling.