Dr. Martin Schumacher
In practice
German, English
Chemistry
Qualitative methods
> 60/h tutored
About
Moin, I'm Martin, and I completed my PhD at HSG in the Chair for Marketing and Customer Insight in 2020. However, my academic journey began in a completely different field: I completed my Bachelor's and Master's degrees in Chemistry and Business Administration at TUM. This interdisciplinary education also shapes my professional career, where I am a co-founder of an innovative health care start-up. Thanks to my solid background in Chemistry, I am not only able to support students in topics related to Marketing and Health but also offer supervision for theses in Chemistry.
Academic track record
PhD at University of St.Gallen (HSG) - Dissertation in Management
2017 - 2020
Managing brands in the platform economy - an integrated perspective.
Master of Science at Technische University of München - Master in Business and Chemistry
2011 - 2014
Bachelor of Science at Technische University of München - Bachelor in Business and Chemistry
2010 - 2013
Top publications
Finanzierungs- & Mobilitätsbedürfnisse von KMUs
2019
Institut für Marketing St. Gallen
Das Dienstleistungsspektrum der Schweizer Plattformlandschaft aus Produzentensicht
2019
Institut für Marketing St. Gallen
Status Quo der Plattformökonomie in der Schweiz
2019
Institut für Marketing St. Gallen