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Dr. Martin Schumacher

University of St.Gallen (HSG)

In practice

German, English

Chemistry

Qualitative methods

> 60/h tutored

About

Moin, I'm Martin, and I completed my PhD at HSG in the Chair for Marketing and Customer Insight in 2020. However, my academic journey began in a completely different field: I completed my Bachelor's and Master's degrees in Chemistry and Business Administration at TUM. This interdisciplinary education also shapes my professional career, where I am a co-founder of an innovative health care start-up. Thanks to my solid background in Chemistry, I am not only able to support students in topics related to Marketing and Health but also offer supervision for theses in Chemistry.

Academic track record

PhD at University of St.Gallen (HSG) - Dissertation in Management

Managing brands in the platform economy - an integrated perspective.

Master of Science at Technische University of München - Master in Business and Chemistry

Bachelor of Science at Technische University of München - Bachelor in Business and Chemistry

Top publications

Finanzierungs- & Mobilitätsbedürfnisse von KMUs

Institut für Marketing St. Gallen

Das Dienstleistungsspektrum der Schweizer Plattformlandschaft aus Produzentensicht

Institut für Marketing St. Gallen

Status Quo der Plattformökonomie in der Schweiz

Institut für Marketing St. Gallen

Skills and focus areas

MAXQDAExpert InterviewsQualitative Content Analysis by KuckartzQualitative Content Analysis by MayringMarketingEntrepreneurship, Innovation, and Technology