About

Hello, I'm Pia, a doctoral candidate and research assistant for Prof. Dr. Andreas Herrmann at the Institute for Mobility at the University of St.Gallen (IMO-HSG). After graduating from high school, I completed my Bachelor's in Business Administration and Master's in Marketing Management at the University of St.Gallen. In 2016, as a research assistant, I co-founded the Transformamus Conference at the institute with my then-boss, Antje Budzanowski, and supported it for the subsequent three years. This was followed by roles in the luxury goods sector, consulting, and startups, all with a strong marketing focus. In 2021, I returned to the University of St.Gallen to commence research in marketing with Prof. Gollnhofer. In 2023, I joined Prof. Herrmann's team, where I am combining my marketing expertise with a specialization in mobility topics.