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Dr. Rebecca Heigl

Goethe University Frankfurt

In practice

German, English

Information Systems

Mixed methods

> 155/h tutored

About

My name is Rebecca. I know what it feels like to stare at a blank page and not know where to begin. And I know how to get to the point where you submit something you're truly proud of. I completed my PhD at Goethe University Frankfurt, researching how people respond to AI systems, how transparency shapes our behaviour, and how algorithmic discrimination can be addressed technically and sociotechnically. My research has been recognised with the Best Paper Award at JAIS, among other achievements. Today I work in industry in the field of AI and digitalisation β€” which means I know not only what works in theory, but also what comes after. Whether you're just getting started or stuck somewhere in the middle, I help Bachelor's and Master's students structure their thinking, write with clarity, and bring their work to a convincing finish. My methodological experience spans qualitative and quantitative research approaches as well as systematic literature reviews.

Academic track record

PhD at Goethe University Frankfurt - Dissertation in Human-AI Interaction, GenAI, Social Media

Transparency mechanisms in recursive algorithmic contexts

Master of Science at University of Mainz - Master in Management

Analysis of Blockchain Applications in the Automotive Industry based on the Technology-organization-environment Framework

Bachelor of Science at Goethe University Frankfurt - Bachelor in Business Administration

The effects of different advertising disclosures on consumer response to influencer marketing

Top publications

Feedback Loops in Machine Learning: A Study on the Interplay of Continuous Updating and Human Discrimination

Journal of the Association of Information Systems

Reading Between the Lines: "Exploring Differences in Opinion Formation After Reading AI -Generated News"

Workshop on Information Technologies and Systems

The TikTok Equation: How Congruence Drives Influencer Marketing Success – A Mixed-Methods Study

European Conference on Information Systems

Skills and focus areas

Information SystemsManagementMarketingInformation SystemsBusiness AdministrationSystematic Literature ResearchQualitative Content Analysis by MayringQualitative Content Analysis by KuckartzQuantitative Analysis with SPSS