Dr. Rebecca Heigl
In practice
German, English
Information Systems
Mixed methods
> 155/h tutored
About
My name is Rebecca. I know what it feels like to stare at a blank page and not know where to begin. And I know how to get to the point where you submit something you're truly proud of. I completed my PhD at Goethe University Frankfurt, researching how people respond to AI systems, how transparency shapes our behaviour, and how algorithmic discrimination can be addressed technically and sociotechnically. My research has been recognised with the Best Paper Award at JAIS, among other achievements. Today I work in industry in the field of AI and digitalisation β which means I know not only what works in theory, but also what comes after. Whether you're just getting started or stuck somewhere in the middle, I help Bachelor's and Master's students structure their thinking, write with clarity, and bring their work to a convincing finish. My methodological experience spans qualitative and quantitative research approaches as well as systematic literature reviews.
Academic track record
PhD at Goethe University Frankfurt - Dissertation in Human-AI Interaction, GenAI, Social Media
2022 - 2025
Transparency mechanisms in recursive algorithmic contexts
Master of Science at University of Mainz - Master in Management
2020 - 2022
Analysis of Blockchain Applications in the Automotive Industry based on the Technology-organization-environment Framework
Bachelor of Science at Goethe University Frankfurt - Bachelor in Business Administration
2016 - 2022
The effects of different advertising disclosures on consumer response to influencer marketing
Top publications
Feedback Loops in Machine Learning: A Study on the Interplay of Continuous Updating and Human Discrimination
2023
Journal of the Association of Information Systems
Reading Between the Lines: "Exploring Differences in Opinion Formation After Reading AI -Generated News"
2023
Workshop on Information Technologies and Systems
The TikTok Equation: How Congruence Drives Influencer Marketing Success β A Mixed-Methods Study
2023
European Conference on Information Systems
