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Rebecca Heigl (MSc)

Goethe University Frankfurt

PhD candidate

German, English

Information Systems

Mixed methods

> 155/h tutored

About

My name is Rebecca, and I am currently working on my PhD on the topic of "Transparency Mechanisms in Recursive Algorithmic Contexts" at Goethe University Frankfurt. Before starting my studies, I founded my own company in the accessories industry, which mainly operated through online platforms, allowing me to gain practical experience in the e-commerce environment. During my studies, I also gained insights into in-house consulting, business development, and strategy development in various corporations, including the automotive industry, banking, and the FMCG sector.

Academic track record

PhD at Goethe University Frankfurt - Dissertation in Human-AI Interaction, GenAI, Social Media

Transparency mechanisms in recursive algorithmic contexts

Master of Science at University of Mainz - Master in Management

Analysis of Blockchain Applications in the Automotive Industry based on the Technology-organization-environment Framework

Bachelor of Science at Goethe University Frankfurt - Bachelor in Business Administration

The effects of different advertising disclosures on consumer response to influencer marketing

Top publications

Feedback Loops in Machine Learning: A Study on the Interplay of Continuous Updating and Human Discrimination

Journal of the Association of Information Systems

Reading Between the Lines: "Exploring Differences in Opinion Formation After Reading AI -Generated News"

Workshop on Information Technologies and Systems

The TikTok Equation: How Congruence Drives Influencer Marketing Success – A Mixed-Methods Study

European Conference on Information Systems

Skills and focus areas

Information SystemsManagementMarketingInformation SystemsBusiness AdministrationSystematic Literature ResearchQualitative Content Analysis by MayringQualitative Content Analysis by KuckartzQuantitative Analysis with SPSS