Rebecca Heigl (MSc)
PhD candidate
German, English
Information Systems
Mixed methods
> 155/h tutored
About
My name is Rebecca, and I am currently working on my PhD on the topic of "Transparency Mechanisms in Recursive Algorithmic Contexts" at Goethe University Frankfurt. Before starting my studies, I founded my own company in the accessories industry, which mainly operated through online platforms, allowing me to gain practical experience in the e-commerce environment. During my studies, I also gained insights into in-house consulting, business development, and strategy development in various corporations, including the automotive industry, banking, and the FMCG sector.
Academic track record
PhD at Goethe University Frankfurt - Dissertation in Human-AI Interaction, GenAI, Social Media
2022 - 2025
Transparency mechanisms in recursive algorithmic contexts
Master of Science at University of Mainz - Master in Management
2020 - 2022
Analysis of Blockchain Applications in the Automotive Industry based on the Technology-organization-environment Framework
Bachelor of Science at Goethe University Frankfurt - Bachelor in Business Administration
2016 - 2022
The effects of different advertising disclosures on consumer response to influencer marketing
Top publications
Feedback Loops in Machine Learning: A Study on the Interplay of Continuous Updating and Human Discrimination
2023
Journal of the Association of Information Systems
Reading Between the Lines: "Exploring Differences in Opinion Formation After Reading AI -Generated News"
2023
Workshop on Information Technologies and Systems
The TikTok Equation: How Congruence Drives Influencer Marketing Success – A Mixed-Methods Study
2023
European Conference on Information Systems